Call on the GW Group to guide and assist you through the creation of an outstanding, experiential guest experience for your museum, theme park, heritage center, science center, visitor center, themed retail, expo pavilion, FEC, planetarium or other visitor attraction. GW Group is headed by George Wiktor, who has 25 years' experience working with top companies in production and project management, on both the creative and the business side.

Thursday, October 13, 2011

The Participation Culture: What I Learned from Burning Man

Photos: George Wiktor and Burning Man. (c) all rights reserved.
George Wiktor discusses Burning Man in the context of the themed entertainment industry and the evolving Participation Culture:

"Seen first-hand, Burning Man turns out to be a highly structured, well-organized, law abiding, civil society: A society that encourages self expression and self reliance in an incredibly inhospitable physical environment. Commercial activity is prohibited and, refreshingly, there are no corporate sponsors. The place operates on gifting with no expectation of return.

"And most importantly, participation is the key to the success of this event because participation is a form of gifting. Everyone is focused on adding to the success of everyone else’s experience. Whether it be creating an art installation, volunteering in the café, building a lounge in your camp, or providing entertainment for everyone, all the participants add to the overall experience.

Photos: George Wiktor and Burning Man. (c) all rights reserved.
"Who knows where the participation will lead?"

Read the complete article on the InPark Editors' Blog.
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