Call on the GW Group to guide and assist you through the creation of an outstanding, experiential guest experience for your museum, theme park, heritage center, science center, visitor center, themed retail, expo pavilion, FEC, planetarium or other visitor attraction. GW Group is headed by George Wiktor, who has 25 years' experience working with top companies in production and project management, on both the creative and the business side.

Experience Analysis


We conduct independent research and analysis for clients in two specific areas: 
  • Story development for new projects 
  • Guest experience assessment for existing projects
Story development for new projects
Know your audience and create a guest experience that touches them in a meaningful way. Through custom content design and development research, GW Group helps clients acquire a thorough understanding of the culture of the target audience and shape a story outline accordingly. Results are tailored to the needs of the client and the project.

Guest experience assessment for existing projects
A design review is conducted and recommendations made to maximize guest interaction and connection to the experiential attraction.
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