We conduct independent research and analysis for clients in two specific areas:
- Story development for new projects
- Guest experience assessment for existing projects
Story development for new projects
Know your audience and create a guest experience that touches them in a meaningful way. Through custom content design and development research, GW Group helps clients acquire a thorough understanding of the culture of the target audience and shape a story outline accordingly. Results are tailored to the needs of the client and the project.
Guest experience assessment for existing projects
A design review is conducted and recommendations made to maximize guest interaction and connection to the experiential attraction.
A design review is conducted and recommendations made to maximize guest interaction and connection to the experiential attraction.